The Good Roll

The Good Roll is a unique new toilet paper made from 100% recycled paper. The Good Roll was born out of collective frustration. 2.3 billion people in the world do not have access to a safe and clean toilet - that's about 32% of the world's population! In addition, 270,000 trees are cut down every day for the production of toilet paper. These are frightening figures. So frightening that they prompted the development of The Good Roll. A unique Dutch concept where everyone wins: a 100% tree-friendly toilet paper roll made from recycled paper, part of the proceeds of which they want to use, in collaboration with Simavi, to give as many people as possible access to a safe and clean toilet. The right roll Toilet paper that builds toilets.