nowa logo
Blog: The Story of  Gr'eat Granola

Simon Bethélemy | March 11, 2024

The Story of Gr'eat Granola

Gr’eat Granola: A Crunchy and Authentic Experience Now Available at Nowa Market


Gr’eat Granola makes a grand entrance into Nowa Market’s gourmet selection, bringing a delicious crunch and authentic flavors to breakfast lovers seeking a healthy and natural option. Behind this artisanal brand is Amélie, a passionate food enthusiast who transformed her love for shared meals and deep connection with nature into a unique culinary adventure.


An Inspiring Journey: From Nature to the Table


It all started with Amélie’s childhood memories, where family meals were sacred moments of togetherness. From an early age, she developed a strong bond with nature and a deep desire to cook with fresh, homegrown ingredients in a way that respects the environment.

Her journey toward a more sustainable and mindful diet took her all the way to Colombia, where she settled in a permaculture farm called Mundo Nuevo. This transformative experience awakened her passion for natural, wholesome food. It was there that she discovered granola, a revelation that sparked the beginning of a deliciously crunchy entrepreneurial journey.


The Birth of an Artisanal and Ethical Brand


In 2015, upon returning home, Amélie combined her love for cooking and her environmental values by sharing her recipes on a blog while interning at an artisanal biscuit bakery. This hands-on experience allowed her to refine her techniques and perfect her granola recipes, laying the foundation for her own business.

Her creations quickly caught the attention of a chain of organic stores, giving Gr’eat Granola a well-deserved place in the world of healthy and natural breakfasts. As demand grew, Amélie scaled up production while remaining true to her core philosophy: using local, high-quality ingredients with no compromise on taste or nutrition.


More Than Just Sweet Granola: A Bold and Innovative Range


For Amélie, granola is not just a sweet breakfast treat. Always eager to innovate, she decided to reimagine granola in a savory version, incorporating bold and aromatic spices to add a crunchy twist to savory dishes.

But that’s not all! To satisfy every foodie’s cravings, she also developed a range of spreads, both sweet and savory. Perfect for topping toast, smoothie bowls, yogurts, desserts, or simply eating by the spoonful, these creations invite you to explore exciting new flavors.


A Sustainable Approach with Locally Sourced Ingredients


Amélie’s commitment to responsible food choices is reflected in her ingredient selection. Her granola is made with locally sourced, high-quality ingredients, ensuring authentic flavors and a reduced environmental footprint.

Aligned with this philosophy, Gr’eat Granola also offers affordable prices, perfectly matching Nowa Market’s mission: to make healthy and mindful eating accessible to all.


Granola for Every Taste, Now Available at Nowa Market !


Whether you love classic sweet granola or are curious to try its savory twist, Nowa Market is delighted to bring you the Gr’eat Granola range.

Let yourself be tempted by authentic and gourmet flavors, and embark on a culinary journey where pleasure and well-being go hand in hand.